Use YouTube to Promote Your Business

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Use YouTube to Promote Your Business

Contrary to what many business owners may believe, YouTube isn’t only about time wastage and silly videos of dogs doing tricks. Believe it or not, YouTube – if used correctly – can actually be a major boon to your business. In this article we’ll look at some of the ways in which YouTube can help boost your marketing and actually help you attract more customers.

Advantages of Videos over Other Online Advertising

First and foremost, you have to realize that most people who are active on social media channels such as Facebook and YouTube are looking for quick info and quick entertainment. This means that most such individuals are more likely to click on a picture or video explaining some concept as opposed to a lengthy article doing the same thing. Specifically, videos have some of the following advantages as compared with other social media types:

• Click through rates (CTR) for videos are higher as compared with articles and images

• YouTube videos can actually be targeted as per your customer demographics

• If you add your contact details into the video and the video goes viral… imagine how many people you can reach out to!

• Longer videos often have paid ads in the middle… this is another way you can take advantage of videos and have paid ads of your own business

YouTube and Brand Awareness

A few brands have creatively leveraged YouTube in order to re-introduce themselves to the public and perhaps introduce themselves for the first time to a much younger audience. Old Spice is just one of these brands. Old Spice’s hilarious YouTube videos completely transformed the earlier perception that Old Spice is an aftershave for men in their 50’s or above.

YouTube and Sales

If you think YouTube videos can’t help your sales, you’ve got another think coming! If you were to choose between two products of similar type and all you had was the following information to go by:

For product 1 – a poster with a picture of the product and some written details

For product 2 – a 1 minute video that actually shows you how the product works, all the features, etc.

Which product would you be more likely to choose?

YouTube and Training

Furthermore, you can leverage the power of YouTube in order to conduct training, both internal and external. Entire college courses, class by class can be posted on YouTube, class by class and accessible worldwide. Imagine what a boon this can be for your customers or staff members and how easy the entire training process can become.

Did you find this article useful? Do you think we left out any of the advantages of YouTube for business?

Please tell us in the comments below!


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