Project key points
Development and Implementation of Website, Ongoing Maintenance, Web Design Support and Development. Website Search Engine Optimisation, Google & Bing Engine website...
Project key points
Performed full Audit on the I.T infrastructure used at 400Gradi, a full assessment was supplied and reviewed with key actions to follow upon this. On going Web Design Support...
Onyx is business which specialises in Blinds, Screens and Shutters. Onyx had performed a major re brand and came to us to develop a new website which required to be kept inline with the business...
Iris Dental is a dental clinic located in Melbourne Victoria, Point Cook. Iris Dental engaged ITCorp to redesign a new site to improve the online image with also helping generating online traffic to...
Melbourne AirConditioning & Heating
Melbourne AirConditioning came to us looking for a new look and website as they moved into a new market. They focused on providing custom air domestic and commercial installations with also...
Cambria Pallets contacted IT Corp to take over their existing site with performing some minor updates and changes. The site was copied onto IT Corp servers which is where its being hosted. IT Corp...
Act Now and Increase Your Website Conversion Tomorrow!
Do you think your site is optimized for conversions? We believe there are always ways to improve your optimization. Below is a list of five changes that are easy to do and can make a world of difference in your conversion rate, if done properly.
Use Real Photos
Using images is very good for marketing but there is a right way and a wrong way to use pictures. Do not use stock pictures. These pictures are not brand specific and give the message that you are just one of the crowd. This message will never instill confidence and in turn not help the conversion rate. instead, use pictures of genuine customers, clients, products, or your employees.
The purpose being, not to just fill space or look good but to show benefit, build credibility, tell a story etc.
Call Them to Action
This is the single most important aspect of your page. DO NOT
1. Blend in your call to action button with the color scheme
2. Have it far down on the page
3. Confuse the visitor as to if it is actually the call to action or not.
Also color, placement, shape, size, wording of the call to action are all very critical for conversion so think them over carefully.
Help Visitors Find What They are Looking For
Everyone who lands on your site has a defined purpose. Make it easy for them to achieve that purpose without them getting lost or frustrated. Another important note here is that not all visitors land on your homepage. This is why your navigation needs to be very easy and persistent across the site.
A navigation menu that keeps on changing depending on what area of the site the person is will confuse the visitor and give them a negative impression of your website.
Keep it Simple
According to research sites that have low visual complexity and a predictable & expected design, provide a better first impression. On the other hand sites that are complex get more negative first impressions. Design your landing pages so that they are easily navigated and clearly show what you promote and why. Everything else is an excess.
Last but not the least, you will need to instill trust amongst your visitors. Unless there is trust no one will be willing to do business with you. The solution here is reviews and testimonials. These build trust and give new customers peace of mind with regard to your offerings.
Testimonials and reviews get people to relate to others who have tried the product or service and gain trust. However, forging these is not a good idea. Reviews and testimonials need to be marked and attributed to specific customers for them to be effective.
Also make sure they are visible prominently on your page and not difficult to find otherwise they lose their value.
Can you think of other ways to improve your website’s conversion? Please tell us in the comments below!
After I originally left a comment I appear to have clicked the
-Notify me when new comments are added- checkbox and now whenever a comment is added
I get four emails with the exact same comment.
Is there an easy method you can remove me from that service?