Twitter filling up Amazon’s Shopping Cart

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Twitter filling up Amazon’s Shopping Cart

Amazon and Twitter have teamed up in a new marketing/sales initiative which promises to be a win-win initiative for all parties involved. Amazon anticipates higher sales, Twitter gets more engagement, marketers will get their needed exposure and consumers get another avenue for online shopping.

The Collaboration

This initiative by Amazon allows consumers to add to cart, items that they like by just sending a reply on Twitter.

All users have to do is to connect their accounts on the two services. Once that is done the user can add a product that they see on a Twitter link to their cart by replying to the tweet with the hashtag #AmazonCart (for the US) and #AmazonBasket (for people in the UK).

(Currently this service is only available to people in the US and UK)

Once you have replied to a product link, Amazon will reply using @MyAmazon Twitter account. This reply from @MyAmazon will include:

  1. Details on every request’s status
  2. Confirmation that the product was added to the users shopping cart
  3. Notification on availability. E.g. if the product is out of stock etc.
  4. Instructions on how to complete checking out later

An email confirmation will also be sent to the user when an item is added to their shopping cart via this process.

Keep in mind that the system only saves items to the cart. It does not automatically purchase. The user will then need to go to their Amazon account, review or edit their cart, before completing their order.

Are There Any Shortcomings?

Yes, there are a few things that are of concern regarding this new purchase method:

The first one being Privacy. It is possible that the world can easily be privy to a person’s shopping habits (via this method), unless their account is set to private. This is risky and could also end up being embarrassing.

Secondly this new collaboration does not support digital products. Although it seamlessly supports the millions of physical goods available on Amazon, digital goods are not included. The reason given for this omission is that digital goods are purchased via Amazon’s one-click system and not its shopping cart.

 

As a closing note I would like to say that, as there are issues, there are also multiple benefits (easy purchase, marketing benefits, etc.) to this new method of purchase. It now remains to be seen how this new collaboration is perceived by the users as this will be what makes or breaks this initiative.

 

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