A Few Skills All Entrepreneurs Today Must Have

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A Few Skills All Entrepreneurs Today Must Have

So you want to launch your own start up… brilliant! But don’t you think you need to go back to school first?

‘Why?’ you ask, ‘I already worked hard to get myself a Master’s degree in so and so…’

‘Maybe’, I answer, ‘But sometimes there are some other small skills that can make a BIG difference to how well your business performs. And these are worth going back to school for’.

‘For example?’ you ask.

‘Example: designing, SEO, web development and communication,’ I answer.

Yes! Even if you’re opening up a car garage, in today’s world each of these skills are very, very necessary. Almost any business today requires a good web presence (emphasis on GOOD), and in order accomplish this, you – the business owner – must know exactly what sort of web presence you need. Of course, more than likely you won’t be developing or maintaining your website yourself; however you must be able to effectively communicate your ideas to the developers and for this you must have a basic understanding of graphic design, SEO, web development and also communication.

What You Need to Know about Graphic Design

It happens very often that a designer shows off their new creation to the boss only to be told that it needs more ‘spice’, more ‘oomph’, more ‘flash’. This is usually because the boss knows there is something missing, but can’t quite put their finger on it.

It is very important for a business owner to know what sorts of designs look good, what don’t look good and how to create good designs. This will save you a LOT of time communicating with graphics designers who are working on your business website.

Web Development

You don’t have to be an expert in web design, but you should know the basic tools and nuts and bolts required in order to put together a robust website. You can even get started for free via the online code academy course!

SEO

You can build your website but that won’t bring you a line of customers. You need to optimize it by ensuring that it complies with search engine optimization best practices so that your potential customers will be able to find you easily. Additionally, you will want to have a presence on some of the major social media platforms such as Facebook, Twitter and LinkedIn in order to engage your customers and get to know them.

Communication

This is one area which is severely lacking in most professionals, whereas it can really make the difference between a huge business success and failure.

One of the main purposes of your website and social media outlets is to communicate with your customers and this will be a big factor in how well your business performs. Basic communication etiquettes such as responding to customers in a timely fashion, providing them with the right information, using the correct language and tone when addressing your customers are often missed out by many companies today which leads to dissatisfied customers and constant customer complaints. A course in business communication is well worth the money!

Do you have any other suggestions on what every entrepreneur should know today? Email us and tell us at info@itcorp.com.au.

 

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