SEO Tip – Get a New Responsive Website!

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SEO Tip – Get a New Responsive Website!

Mobile and smartphone purchases have now overtaken desktop sales by a significant margin and recent surveys show that most online buyers are more likely to purchase from a mobile friendly site as compared to a non-mobile friendly site. This means in order to stay competitive in the e-commerce industry, you must have a mobile friendly website.

You have two options here: either develop a separate mobile site in addition to your regular website, or go for a single responsive website.

 

Advantages of a Responsive Website over a Mobile Website

Although there are pros and cons to both responsive websites and mobile websites, the following are three advantages which give responsive websites an edge.

Advantage #1 – One Site Does it All

Developing a separate mobile site means that you have to manage two separate URL’s, one for your regular site and one for the mobile site. If a user is browsing your mobile friendly site on his/her smartphone while on the road and (because they don’t know any better) tries browsing the same URL when they get home, they will be very disappointed by the look and feel. They must know the regular website URL in order to get the full experience of your website.

On the other hand, a responsive website adjusts itself automatically no matter what sort of device a user is accessing it with. They get to enjoy your website as you would like them to enjoy it and they only have to remember one, single URL.

Advantage #2 – Google gives Responsive Sites the Thumbs Up!

Google highly recommends responsive websites, going as far as to call them an industry best practice. Having a single responsive website means that Google only needs to crawl and index a single website for

your content as opposed to two separate ones. This means responsive websites are the way to go for SEO.

Advantage #3 – Manage SEO Campaigns Easily

Here’s another reason why responsive websites are much better for SEO. What is easier: managing an SEO campaign for one site or two? Since responsive websites mean one single website for any device, it makes running SEO campaigns less of a headache also as compared with having separate sites for mobile phones and desktops.

 

We hope this article helped you understand why responsive websites offer a significant advantage over maintaining two separate websites for mobile phones and desktops. If you would like to find out more about responsive websites, please contact us at IT Corp today.

 

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