What Marketers Don’t Know About Social Media

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What Marketers Don’t Know About Social Media

Although we can find numerous experts on social media marketing, most of them still don’t have a complete understanding of this dynamic media platform. This is why we are listing four major social media marketing related items that are usually overlooked by marketers:

Do your Homework

Instead of direct cold calling, marketers can now use social media to develop a relationship with their clients before calling them.

Marketers can now focus on potential clients via a LinkedIn search. To begin this search you can turn first to Google Analytics. Google analytics can measure how long a visitor from LinkedIn stays on your website. This information can help you target potential customers on social media.

After identifying these customers you can do further research on them using CRM’s such as Nimble to collect all public information available on them.

All homework done? Now you can contact potential clients via email, Twitter, etc.

Use of Available Resources

The number of followers that you have on social media is not as important as the number that see any social media posts. This is why you might need repeat or rephrased posts. There are multiple tools such as HootSuite or Hiplogiq’s and SociaCentiv that let people set up repeated or rephrased posts later.

Generally, Social Media Examiners say that it is very important that you should have three or more posts between repeat or rephrased posts for you to stay interesting.

Having an Offline Presence

Although social media is very prominent nowadays, a lot of offline tactics still give better conversion rates as compared to online techniques.

So it is an intelligent move to integrate TV, radio and print with digital marketing efforts. This will definitely help differentiate a brand from its peers and will help target a fresh and profitable audience.

Get Brain Science to Help you Gain People’s Trust

A recent study shows that our brains have a ‘trust hormone’ which enhances trust. So the greater the trust people have in your brand the greater will be your success.

So how do you increase people’s trust? Use trust building activities, such as clear communication, delivering on promises, and fulfilling contractual obligations.

Just to close off, we would like to say that if you are looking for long term awareness and profitability, you need to work on building a relationship of trust, have an offline presence, and also reap the benefits of collecting consumer data.

 

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