Project key points
Development and Implementation of Website, Ongoing Maintenance, Web Design Support and Development. Website Search Engine Optimisation, Google & Bing Engine website...
Project key points
Performed full Audit on the I.T infrastructure used at 400Gradi, a full assessment was supplied and reviewed with key actions to follow upon this. On going Web Design Support...
Onyx is business which specialises in Blinds, Screens and Shutters. Onyx had performed a major re brand and came to us to develop a new website which required to be kept inline with the business...
Iris Dental is a dental clinic located in Melbourne Victoria, Point Cook. Iris Dental engaged ITCorp to redesign a new site to improve the online image with also helping generating online traffic to...
Melbourne AirConditioning & Heating
Melbourne AirConditioning came to us looking for a new look and website as they moved into a new market. They focused on providing custom air domestic and commercial installations with also...
Cambria Pallets contacted IT Corp to take over their existing site with performing some minor updates and changes. The site was copied onto IT Corp servers which is where its being hosted. IT Corp...
Although we can find numerous experts on social media marketing, most of them still don’t have a complete understanding of this dynamic media platform. This is why we are listing four major social media marketing related items that are usually overlooked by marketers:
Do your Homework
Instead of direct cold calling, marketers can now use social media to develop a relationship with their clients before calling them.
Marketers can now focus on potential clients via a LinkedIn search. To begin this search you can turn first to Google Analytics. Google analytics can measure how long a visitor from LinkedIn stays on your website. This information can help you target potential customers on social media.
After identifying these customers you can do further research on them using CRM’s such as Nimble to collect all public information available on them.
All homework done? Now you can contact potential clients via email, Twitter, etc.
Use of Available Resources
The number of followers that you have on social media is not as important as the number that see any social media posts. This is why you might need repeat or rephrased posts. There are multiple tools such as HootSuite or Hiplogiq’s and SociaCentiv that let people set up repeated or rephrased posts later.
Generally, Social Media Examiners say that it is very important that you should have three or more posts between repeat or rephrased posts for you to stay interesting.
Having an Offline Presence
Although social media is very prominent nowadays, a lot of offline tactics still give better conversion rates as compared to online techniques.
So it is an intelligent move to integrate TV, radio and print with digital marketing efforts. This will definitely help differentiate a brand from its peers and will help target a fresh and profitable audience.
Get Brain Science to Help you Gain People’s Trust
A recent study shows that our brains have a ‘trust hormone’ which enhances trust. So the greater the trust people have in your brand the greater will be your success.
So how do you increase people’s trust? Use trust building activities, such as clear communication, delivering on promises, and fulfilling contractual obligations.
Just to close off, we would like to say that if you are looking for long term awareness and profitability, you need to work on building a relationship of trust, have an offline presence, and also reap the benefits of collecting consumer data.
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