News Flash: Your Fake Social Media Fans Won’t Help You!

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News Flash: Your Fake Social Media Fans Won’t Help You!

Social media has become an extremely effective marketing tool for many businesses in this day and age. Platforms such as Facebook and Twitter are not only very cost-effective as compared with traditional marketing methods, but allow businesses to get directly in touch with their targeted customers, develop relationships with them and get valuable feedback from them regarding their products and services. Thus, one of the main KPI’s for companies on such platforms is to see how many fans/followers they can get. And this is where the problem begins…

Recently, businesses and famous personalities with Twitter accounts (such as Mitt Romney) have come under intense media scrutiny because it was found that a very large population of their so-called Twitter fans actually consisted of fake accounts. Such news can have a very negative impact on businesses and their branding, because many genuine fans may feel cheated and think that the business wasn’t actually as popular as it was leading them to believe. Not only this, but because many businesses rely on feedback from their social media fans in order to develop their corporate and marketing strategy, this news also means that a lot of the feedback you were getting may also not be very reliable.

So what do you do with those fake fans??

So now that you know you may have picked up some fake fans… what do you do?

Here are a few ideas:

Manually moderate them – There have been various studies conducted which provide some very good signs you can use to determine which of your fans are real and which aren’t. You can use these studies in order to manually determine which of your fans are real and which aren’t.

However, yes, this is very time consuming.

Two-Factor Authentication of SMS – You can also use these methods in order to separate the real accounts from the fake, however this method can be very expensive too.

Remove the fake accounts – Once you know which accounts are real and which are fake, flag them or remove them from your fans list.

Only pay mind to the real accounts – From here on, pay no more mind to those fake accounts, make your business decisions based on the information you get from the real accounts.

Did this article help? Do you have any other helpful suggestions for how to handle fake fans or followers? Please tell us below!

 

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