Search Engine Optimisation

Search Engine Optimisation (SEO) refers to methods and techniques that you can apply to a website to increase its traffic, rank, and visibility in a search engine’s results page. When you optimise your website, it has a greater chance of appearing in the search engine top results, which subsequently increases the traffic to your website. The optimisation process includes many techniques and methods that are applied to the website itself or other sites that are related to the website content. Understanding the SEO process requires learning about how the search process works, the search page layout, and the different search engines that you target in the process.

 

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