Why Your Blog is in the Dumps

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Why Your Blog is in the Dumps

You started out your blog in order to create awareness about your work, your products, or your services, however your blog sucks and you just cannot figure out why. Well, there are several common reasons why your blog could be in trouble. In this article we’ll look at four of these reasons and also give you some helpful suggestions for how to improve your blog’s performance.

Reason #1 – You’re very irregular with your posts

How often do you actually post on your blog? Many folks only post once a month, or every few months… or whenever they have some supposedly ‘ground-breaking’ idea. This is not good form if you want to run a successful blog at all.

One of the main ideas behind having a blog is to build an audience and have them regularly come back to read your new posts. If you post so rarely, people may revisit your blog from time to time, but once they see there’s nothing new, they might just think your blog is dead. You’ve lost your audience!

Solution: Develop an editorial calendar which includes the topics you want to cover for at least 6 months and follow that so that you always have ideas for new posts.

Reason #2 – Your writing is horrible

You might have some fantastic ideas, but if you can’t express them… then please don’t!! People on the internet have millions of other sites they could be visiting besides yours, so you had better give them a good reason to stay on your blog. If you cannot write a good piece, no one is going to read it… they have other things to do!

Solution: Hire someone who IS a good writer to write for you. Give them your ideas and let them do the expressing!

Reason #3 – You only Self-Promote

If all you do on your blog is promoting yourself or your products, you will definitely lose your audience. The vast majority of your blog visitors do not want to feel like you’re selling them something; they are there to learn something new or discover something fun to share with their friends.

Solution: Promote your products now and then, but primarily focus on writing about new things you’ve discovered, or your thoughts on a specific phenomenon in your field. Something your visitors will actually find interesting.

Reason #4 – You don’t respond to your audience’s comments

One of the main benefits of having a blog is that you are able to engage directly with your audience and potential customers. If a visitor comments on your post, whether it’s a compliment or complaint, it is actually a good thing! Because it means people are reading your material. However, you’re shooting yourself in the foot if you never respond to their comments.

Solution: You don’t have to respond to comments immediately. Ideally you should respond within 24 hours, however even if you respond after 2 – 3 days, it’s okay. But ALWAYS respond!

What do you think? Do you have any other suggestions for improving a blogs performance? Please share them with us in the comments section below!

 

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